AI transforms the research phase from hours of manual work into minutes of intelligent analysis. This lesson covers how to use AI for content ideation, gap analysis, and topic mapping.
Finding Content Opportunities
Use SEB Discover to identify keyword opportunities your competitors are ranking for that you're not. AI clusters these keywords by intent and topic, making it easier to prioritize what to write about.
Competitor Content Analysis
SEB Explorer lets you analyze competitor content strategies — what topics they cover, which pages drive the most traffic, and where there are gaps you can exploit. AI identifies patterns humans would miss across thousands of pages.
Building a Topical Map
SEB TopicMap uses AI to generate a complete topical authority map for any subject. It identifies:
- Pillar topics (broad, high-level)
- Supporting subtopics (specific, detailed)
- Content gaps (questions your site hasn't answered)
- Internal linking recommendations
This gives you a complete content roadmap — not just individual keyword targets, but a structured plan that builds topical authority over time.
AI for Content Briefs
Once you've identified a topic, AI can generate a content brief that includes:
- Recommended headings based on top-ranking content
- Questions to answer (from People Also Ask)
- Semantic entities and related terms to include
- Target word count based on SERP analysis
- Key competitors to outperform
Key takeaway: Use AI for the data-heavy discovery phase. Let it identify opportunities and generate briefs — then apply your expertise to create content that's better than what already exists.