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White-Label & Client Portals

Set up branded client portals and white-label reporting with GrowSEB.

14 min read2 min readAgency SEO at Scale

White-label SEO tools let you deliver professional, branded experiences to your clients — with your logo, your colors, and your domain. GrowSEB's SEB Agency provides complete white-label capabilities.

What is White-Label SEO?

White-label means removing GrowSEB's branding and replacing it with yours. Your clients see your agency's brand throughout — from the login page to the reports. They never know you're using GrowSEB under the hood.

Setting Up Your Branded Portal

1. Branding Configuration

In the GrowSEB Partner Portal (app.growseb.com/partner), configure:

  • Agency logo and favicon
  • Brand colors and typography
  • Custom email templates (all notifications carry your brand)
  • Custom domain or subdomain (e.g., seo.youragency.com)

2. Client Accounts

Create individual client accounts with their own dashboards. Each client sees only their projects, rankings, reports, and data — never other clients' information.

3. Permission Controls

Control what each client can access: rank tracking data, audit results, content scores, and reports. Some agencies share full dashboards; others share only summary reports.

White-Label Reports

SEB Reports generates professional PDF reports branded with your agency's identity. Schedule automated weekly or monthly reports that go directly to client inboxes — with your logo, your cover page, and your contact information.

Custom Domains

GrowSEB supports custom domains via CNAME. Instead of clients accessing a growseb.com subdomain, they access seo.youragency.com — a fully branded portal under your domain name.

Why White-Label Matters

  • Professionalism: Branded portals elevate your agency's perceived value
  • Client retention: Clients who use your portal daily are stickier
  • Differentiation: Stand out from agencies that just send spreadsheets
  • Scalability: The platform does the heavy lifting while you focus on strategy

Key takeaway: White-label tools let you punch above your weight — delivering enterprise-quality client experiences with your brand. Set up your branded portal early to establish a professional foundation as you scale.

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