Local SEO: Complete Guide to Dominating the Map Pack
Google Business Profile optimization, citation building, review management, and local content strategies for multi-location businesses.
Table of Contents
Local Search Fundamentals
How Google's local algorithm works and the three pillars: proximity, relevance, prominence.
Google Business Profile Optimization
Complete GBP setup, categories, attributes, services, and Q&A management.
Local Keyword Research
Finding location-specific keywords and "near me" opportunities with SEB Discover.
Citation Building Strategy
NAP consistency, priority directories, and auditing your listings with SEB Citations.
Review Management
Generating reviews, responding professionally, and leveraging AI with SEB Reply.
Local Content Strategy
Creating location pages, local blog content, and community-focused content.
Heatmap Rank Tracking
Using SEB HeatGrid to visualize local rankings across your service area.
Multi-Location SEO
Managing dozens or hundreds of locations with consistent optimization.
Key Takeaways
- GBP optimization is the single highest-impact local SEO activity
- NAP consistency across all directories is non-negotiable
- Reviews impact both rankings and conversion rates — invest in review generation
- Heatmap tracking reveals geographic blind spots in your local visibility
- Local content should address community-specific topics and events
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