You've learned the fundamentals — now it's time to put everything into a structured, actionable SEO strategy. This lesson walks you through creating a 90-day plan that covers technical fixes, content creation, and link building.
Phase 1: Foundation (Days 1–30)
Technical Audit & Fixes
- Run a full site audit with SEB Sentinel
- Fix critical issues: broken links, missing meta tags, crawl errors
- Submit XML sitemap to Google Search Console
- Ensure all pages load under 3 seconds (LCP < 2.5s)
- Verify mobile-friendliness across key pages
Keyword Research & Mapping
- Identify 20–30 target keywords using SEB Discover
- Map keywords to existing pages or plan new content
- Organize into 3–5 topical clusters with SEB TopicMap
- Prioritize by difficulty (start with easy wins)
Phase 2: Content (Days 31–60)
Create & Optimize Content
- Optimize existing high-potential pages (those on page 2–3)
- Create 4–6 new pieces targeting your priority keywords
- Use SEB Compose to score content above 70 before publishing
- Build internal links between new content and existing pages
On-Page Optimization
- Review and improve title tags and meta descriptions for top 20 pages
- Add schema markup (Organization, Article, FAQ where appropriate)
- Optimize images: alt text, compression, modern formats
Phase 3: Authority (Days 61–90)
Link Building
- Create 1–2 link-worthy assets (data study, comprehensive guide, free tool)
- Identify 30–50 outreach targets using SEB Outreach
- Send personalized outreach for guest posting and link opportunities
- Submit to 3–5 high-quality, relevant directories
Monitoring & Adjustment
- Set up rank tracking for all target keywords in SEB Radar
- Review Google Search Console weekly — fix new issues promptly
- Analyze what's working: which content is gaining impressions?
- Double down on winning topics; adjust strategy for underperformers
Beyond 90 Days
SEO is ongoing. After your initial 90-day sprint:
- Continue creating 2–4 optimized pieces per month
- Run monthly technical audits
- Build 5–10 quality backlinks per month
- Update and refresh existing content quarterly
- Expand into new topical clusters as you build authority
Measuring Success
At the 90-day mark, evaluate:
- Growth in organic impressions and clicks (Search Console)
- Number of keywords ranking on page 1
- New backlinks acquired
- Technical health score improvement (SEB Sentinel)
Key takeaway: A structured approach beats random tactics. Fix the technical foundation first, then create optimized content, then build authority with links. Review and repeat every quarter.
Congratulations! 🎉
You've completed the SEO Fundamentals course. You now have a solid understanding of how search engines work, keyword research, on-page optimization, link building, technical SEO, and strategy planning. The next step? Put it into practice — start your first audit with GrowSEB's free tools.