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Local SEO Complete Guide

Optimize for local search — Google Business Profile, citations, reviews, and local rank tracking.

4.8(1,653 ratings)9,421 students
Created by GrowSEB AcademyLast updated February 2026English
Beginner Level
Free

3 lessons • 3.5 hours

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What you'll learn

Complete Google Business Profile optimization
Citation building and NAP consistency
Review generation and management strategies
Local rank tracking with geographic heatmaps
Multi-location SEO management
Local content strategy and on-page optimization

Course content

1 sections 3 lessons 47m total length

Requirements

  • No prior SEO knowledge required
  • Access to a Google Business Profile listing

Description

Local search drives 46% of all Google queries — and appearing in the Local Pack can transform a business. This course covers everything from Google Business Profile optimization and NAP consistency to review management and local rank tracking. Whether you run a single location or manage SEO for dozens of businesses, you'll learn the strategies that move the needle in local search.

This course is part of GrowSEB Academy — a free, comprehensive learning platform for SEO professionals at every level. All courses are created by the team behind the SEBX AI-powered SEO platform.

Who this course is for

  • Local business owners who want more customers from Google
  • Marketing managers handling multi-location businesses
  • Freelancers and agencies offering local SEO services
  • Anyone managing a Google Business Profile

Instructor

GrowSEB Academy

SEO Education Team

4.8 Instructor Rating55,068 Students6 Courses

GrowSEB Academy is the educational arm of GrowSEB, the AI-powered SEO platform trusted by thousands of marketers worldwide. Our courses are written by practicing SEO professionals with 10+ years of hands-on experience across enterprise, agency, and startup environments.

Ready to start learning?

Enroll in this free course and apply what you learn with GrowSEB's AI-powered SEO tools.